Most small business owners want to generate more revenue and profits. To do so, they often focus on attracting new clients rather than tapping into their current and past client base. Yet selling to existing and past clients can be extremely profitable. Here are seven ways to tap your customer database for quick profits.

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Ask 100 people what the most effective way to market your business is, and you will get 200 responses. Everyone has an opinion. But just because one strategy works for one person doesn’t mean it will work for you. That is why the best way to find out which marketing strategies will work is to [...]

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In the last article, I wrote about how you can quickly create a “7 Mistakes” report to offer as free sample of your products and services. As a business owner, your goal is to turn a profit, but not every product or service you offer must have a price tag. People are drawn to the [...]

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The best way to get prospects’ attention is to offer them a free sample of your services. This doesn’t have to be complicated. You simply have to demonstrate the value of your services by providing some tips that can help your prospect solve a pressing problem, concern or frustration she may be having.

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With so many ways to market your services, it can be overwhelming to decide which marketing strategies you should use. Many people spend hours researching which to pick from, what they should be doing, how they should do it, but they never get around to actually implementing. While the basic principles of marketing are the [...]

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If your marketing isn’t working for you, it is because you aren’t doing the right things in the right order. Most people think marketing works something like this: “I will do what I can to get my name out there. Those who are interested will call. We will talk, and I will close the sale.”

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If you have been marketing your business but not getting the type of results you want, it may be because your marketing actually deters prospects from contacting you. Yes, that’s right. Deters. I don’t just mean cheap quality print-jobs, hard-to-read text, or other design flaws. Even the most beautiful brochures or cutting-edge websites can turn [...]

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When it comes to marketing your business, most people realize they must get the word out about their products and services somehow. But whenever they try to run ads, send mailings, or market online, it just seems like marketing just doesn’t work. Maybe these efforts pull in a few inquiries, but they don’t consistently generate [...]

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