Press releases can be a great way for small business owners to generate publicity about their products and services. A good small business press release provides informative, newsworthy content. They don’t have to be difficult to write, but they are structured a bit differently than traditional sales copy or informational content. Here are 9 tips for writing your small business press release. Continue Reading

If you’re looking to attract more clients, one of your top concerns is how to use small business advertising effectively to convert prospects into clients. You’ve probably heard many ideas about building relationships and client loyalty by developing a prospecting database – but how do you really get prospects to hire you? Here are 4 small business advertising tips to convert more prospects into clients. Continue Reading

Marketing your consulting business can be time-consuming. It can be challenging to find clients who want and will pay for your services. Here are 10 tips to help you generate new business. Continue Reading

If networking plays a big role in your marketing strategy, you need a compelling answer to the question, “What do you do for a living?” Simply answering with “I’m a marketing consultant” or “I’m a life coach” or “I’m a graphic designer” won’t help you get more business. Continue Reading

Once you have set up your consulting business and created a business plan, the next step is marketing. Finding the right clients can be the most time-consuming and challenging part of starting a consulting business. Continue Reading

If you have decided that starting a coaching business is right for you, here is a step-by-step process for getting your practice up and running. Continue Reading

One of the biggest questions I’m asked is how much should you spend on marketing. The answer lies in knowing two numbers:

• How much does it cost to acquire a new customer?
• How much will a customer spend with you over her lifetime (until she stops doing business with you)?

Many small business owners don’t know these numbers, yet they are essential to deciding how much money to spend. Let’s look at each. Continue Reading

To succeed in selling your freelancing, consulting or coaching services, you need a marketing strategy that attracts the right type of clients. Without some basic planning, can find yourself wasting a lot of time either doing the wrong marketing activities or doing the right marketing activities in the wrong ways. Planning helps you think through what you will be doing so you don’t get half way through your project, realize something has gone terribly wrong, and have to start over from scratch. A good marketing plan covers these six steps. Continue Reading