If you want your online lead generation efforts to generate sales, you need a lead follow up system in place. And ideally, your lead follow up will manage your sales leads automatically. Here are four key follow up strategies that lead to sales. Continue Reading

The traditional approach to selling involved people going door-to-door and pitching their products to whoever answered. Or making 100 cold calls per day in hopes of finding those one or two people who expressed even a passing interest. The rejection rate was high but motivated sellers were content with that 1-2% who eventually bought.

These days, no one has the time or attention span to listen to your sales pitch. I routinely get cold calls from people trying to sell me computer systems and printers, head hunters looking to find available jobs, and charities begging for money. All get transferred directly to voice-mail. Continue Reading

In the last article, I wrote about how you can quickly create a “7 Mistakes” report to offer as free sample of your products and services. As a business owner, your goal is to turn a profit, but not every product or service you offer must have a price tag. People are drawn to the concept of “free” because it doesn’t require they take much of a risk to try it out. If they don’t find it useful, they have only lost a few minutes of their time. Continue Reading

The best way to get prospects’ attention is to offer them a free sample of your services. This doesn’t have to be complicated. You simply have to demonstrate the value of your services by providing some tips that can help your prospect solve a pressing problem, concern or frustration she may be having. Continue Reading

With so many ways to market your services, it can be overwhelming to decide which marketing strategies you should use. Many people spend hours researching which to pick from, what they should be doing, how they should do it, but they never get around to actually implementing.

While the basic principles of marketing are the same – pick a niche, find out what that market wants and is willing to pay for, then sell products and services that cater to those wants – how to get the message out has changed considerably with the growth of the internet. Let’s talk about what does work. Continue Reading